Every year brings new trends and techniques to the digital world.
We see some great elements and styles being incorporated in web designs.
It’s not necessary to incorporate all the elements to make your
design stand out in the competitive marketplace. However, if you plan to add
the features thoughtfully, it can leave a great impact on the users because
users like upgraded versions.
Some elements targets to improve performance on specific devices
whereas some tell the brand story perfectly. It is all about how you are
incorporating the new elements to make your design look outstanding.
There are many responsive
web design services available to make you have a leading edge in the
ever-growing market as you want to stand-out in the marketplace. In this
article, we will talk about eight elements that can improve your website’s
performance in modern-day web trends.
Minimal Content
It is common to believe that everything needs to be included on
the home page. However, in today’s world, designers are following a reverse
approach. They are producing web designs that have minimal content on the
website.
The minimal and simplistic approach to a web design can leave a
good impact on the users. Keeping in mind, they are readable, customer-centric,
and easy to navigate.
It is observed, cluttered websites often lead towards a high
‘bounce rate’ and the customer never returns to the website. Make sure you are fulfilling
the sole purpose of a website, which is generating maximum leads. Having simple
and minimal content on the website can help you generate the desired revenue.
Unique typography
Typography plays a vital role in depicting your brand personality.
Designers nowadays create typefaces to give a brand a unique persona. Please
note, the typography of your website should highly depict the brand persona.
All the little details hold their importance when it comes to designing.
Most companies have set typography that their customers
immediately recall when they come across that brand’s competitors. Recently
designers received a larger selection of fonts to choose from, and have a
unique edge.
The subtle hint of your unique typography will tell the users who
you are and what services you are offering.
The big and responsive hero prop
Graphical representations leave a great visual impact on the
users. We are all attracted to graphics more than texts like who would want to
read too much text on a website? Pictorial representations can give a subtle
hint of the brand.
Having a large responsive hero prop on the website creates a
strong visual experience for the visitors. They feel encouraged to scroll down
on your website.
Automated background videos
Having an automated video in the background can add a lot of fold
to a single page. It depends on your designer what kind of videos should be
added to the web page, be it an explainer video or a tutorial.
The videos serve as one of the great elements to get your visitors
engaged. It certainly enhances their web experience as well. Moreover, it also
elevates their interest as they ought to understand some of the key features of
your brand. Isn’t that just a creative approach?
Variation in designs
Some 3D images are difficult to comprehend which is why designers
are incorporating the approach of using flat designs to a website.
You can either have a mixed approach or go for a completely flat
design technique. Adding some shadows, tints, and shades to give dimensions to
the images. Living in a digital world, there is a lot that can be added to our
designs, every tool holds key importance in making your design look unique,
just the way you like it.
If you are confused about this, you can always search for web design services near me
on Google and have it all in just one click.
Big product images
Adding larger product images on a website will help the users
understand the different features of a product effectively. This way your buyer
will know what they are purchasing. Sometimes it is great to explain your
products through pictures, this way users can generate a solid understanding of
the products. It’s scan-friendly and a very convenient approach.
Hamburger menus are trending
Long website menus are cliché, opting for a more specific and
different approach gives rise to the hamburger menus. This element is
considered as a ‘happy
go around’ menu as it takes the user directly to their favorite
feature. Such types of menus are actively incorporated in a web application.
But now they are used on normal web designs too.
To have a great user interface, it is important to make your
website look crisp to the users, busy navigations often make them evade your
website.
Use Card designs
Card design being used on websites is gaining popularity. Websites
like Pinterest and fiver are already following this approach.
Having all the basic information with a picture in a card format
delivers easily digestible chunks of information for the users. They can read
multiple product descriptions simultaneously. Make sure your card is
well-designed and highly responsive. Many B2B and B2C websites are utilizing
this approach because it's convenient and creative at the same time.