In today’s digital era, everyone likes to watch explainer
videos. They give an engaging and stimulating experience to the audience. Nowadays,
many organizations use explainer videos in their marketing strategies to
enhance their brand value.
The term explainer video explains your brand. It portrays the
features and qualities of your products to help customers buy them. Companies
design the best
explainer videos to increase their brand reputation in the market. These
videos are demanding among all sizes of businesses in the market. They are
ideal for simplifying complex and tedious ideas by making them worth
interesting.
The thriving trend of explanatory videos is on the rise
nowadays. Companies are willing to invest in dynamic videos that compel viewers
to take action. Taking action means deciding to buy a product. Explainer videos
are powerful means of marketing your brand and convincing the customers to make
a purchase.
Many businesses intend to build an explainer video and
integrate it into their website. However, they fail to get the idea and are not
familiar with the process of creating an explainer video. Investing in an
explainer video is a cumbersome process. It consumes a lot of time for
organizations to buy the latest equipment and recruit a skilled in-house team
of designers to present their unique concepts for an explainer video. They come
up with something impressive for the audience.
All these efforts seem expensive for companies and give back
nothing in return. The best way is to hire a video animation company
to get their job done efficiently. It is a sort of agency that comprises a
qualified and dedicated team of professionals who have years of expertise in
video production and animation for many clients. Companies pay these agencies
well to handle the production activities and ease their burden. They make video
production enjoyable by adding fresh ideas and combining several components to
give a perfect blend to customers.
Types of Explainer Videos
Whiteboard Video
A whiteboard video gives you a classroom-based environment
where you learn a new lesson every day. It explains to customers every single
detail of the product simply and straightforwardly. People get no confusion and
easily understand a business's purpose and function in less time. A whiteboard
video gives you a detailed lecture about the inception and seamless operation
of an organization. It is used for corporate marketing to advertise their
brands and gain many customers.
360 Degree Video
It is an interactive yet immersive explainer of video marketing
trends primarily used in the retail industry. Leading brick n mortar and online
stores are adopting this strategy trend to highlight the features of their
products to customers and convince them to buy. People now look for a real-time
experience that satisfies them in purchasing the perfect product item they are
paying for. Many in-stores exhibit a digital 360-degree display of clothing
attires and provide different angles of visual mirror images to see yourself
wearing an outfit. It shows you a measurable clothing fitting and displays your
excellent personality appeal.
2D and 3D Animation Videos
The era of today is all about information. Choosing the 2D
and 3D animation videos are fabulous techniques for delivering customers the
authentic source of information and building robust interactions with them.
These videos are highly captivating and capture the minds and senses of the
viewers. They enable companies to integrate two and three-dimensional animation
to create a tangible and profound impact on the customers.
Animated Videos
These are interesting and compelling ways to hold customers’
attention and convince them to watch a video from the start to the end. They
are short-length videos ideal for marketing and showcasing the salient features
of products. Businesses make these videos more visually appealing by adding
colorful infographics or including graphics and animations. The incorporation of an animated explainer video
enhances the visual appeal of a video and draws the magnetic attraction of the
vast majority of audiences.
Vertical Videos
Vertical videos are technically meant for mobiles. They are
popular among smartphone users and ensure accessibility of content on different
video and social media platforms to reach a wider audience and cater to their
requirements.
Following are the top tips for creating explainer videos in
2022:
Brainstorming a Unique Idea
Everything comes from the idea. It is an initial step in
creating a popular and successful explainer video for a business. Businesses do
not have ideas due to their busy schedule and commitment to activities. They do
not even have sufficient time to think and ponder the purpose of creating a
video. For this reason, companies hire third-party external agencies to execute
their tasks efficiently. These agencies have a competent team with countless
ideas to develop and market an explainer video with measurable results. They
use their excellent mental and analytical skills to think out of the box and
create something new for the audience that they like and appreciate.
Writing a Visual Script
Scriptwriting is a thoughtful task that requires a lot of
dedication and concentration. Writing a visual script aims to create awareness
among the audience to understand your business clearly. It gives customers a
better and more comprehensive understanding of their goals, objectives,
mission, and vision. A script lays the solid and robust foundation of the
success of a brand and illustrates the features and functionalities of a
product to customers. A script should have distinctive characteristics to engage
and convert the viewers.
Choosing a Video Style
Picking a video style can be tricky for small and large
organizations. They need to understand the nature and purpose of client
business to select a video style accordingly. The theme of a video varies with
the trend, such as whiteboard, 3d animation, live videos, or product
description videos.
Make an explainer video enjoyable to watch and add an
original content script to draw customers’ attention. The how-to tutorial video
has a valuable demand in the market, and they are ideal for explaining the
products to clients in a straightforward manner. They structure a step-by-step
video format to get understood easily.
Keeping a Length Short
The popularity of explainer videos depends upon their length.
Nobody would like to watch longer-duration videos that give viewers a tedious
experience and cause them lose interest in seeking information or making transactions.
It is always recommended to keep a length to a minimum as possible.
The optimal length of an explainer video should be between
thirty to sixty seconds, making it easier for the audience to grab and absorb
the content. Content must be written for the audience and should relate to a
context. It must be shared or distributed on multiple devices to gain complete
customer access. Content should be promoted on cross-platform browser platforms
to reach a broad range of audiences and cater to their requirements.
Pitching Up the Sales
Every visual content is meant to pitch sales to the
customers. It highlights the features of products to persuade the buyers to
buy. The best way is to keep a natural tone and not flaunt the business or its
products to portray the wrong image. An explainer video content should deliver
value to the company and enhance its significance among the customers. It
should address the problems and bring reliable solutions that work effectively
for the business.
Creating an Entertaining Video
An explainer video must be entertaining. It should engage the
audience and provide them with a balance of education and information for the
customers. Businesses should add a mix of emotions and sentiments to melt the
heart of buyers and convince them to make a purchase.
Adding the Voice and Music
A blank visual is of no worth until and unless it combines
with the voice-over and music. They breathe life into the video and add
tremendous value to the brand. A professional sound quality profoundly impacts
the visitors to watch a video and listen to audio carefully and interestingly.
Music adds a harmonious effect to a video and develops customers' interest in
listening to a video and entertaining their mood. The combination of sound and
music leaves a lasting impression on the audience and catches their attention.
Shooting and Editing
Shooting a video is a creative activity to think of a unique
idea and implement it on a video to make it appealing to customers. Companies
must have the best quality camera to capture the perfect video and record it to
upload on YouTube. Editing is a thorough process of going through the
technicalities and refining the visual appearance to attract and convert the
target audience.
Bottom Line
Hence, in a nutshell, those mentioned above are
valuable tips for creating explainer videos in 2022. The demand for explainer
videos is rising in the market, and businesses are adding them to their
advertising strategy to promote their brand. They are futuristic techniques of
showcasing the products and persuading visitors to buy.