Marketers and brand owners are increasingly choosing animated motion graphics videos. But why is that so?

It is a fact that motion graphic animation is taking the lead in the ever-growing markets today. All products and services use them to describe their functionality and usage. Usually, companies use YouTube and landing pages of their website to promote these videos.

You’ll need a reasonable budget, along with a set of skills that are flexible enough to handle all the technical aspects of animated motion graphics video production. A great video requires a lot of work, but sometimes the response to a video is not appropriate. Perhaps because producers and brand owners overlook some crucial elements of making a great work of art, this article covers five tips for making animated motion graphics videos.

What are motion graphics? 

The goal of motion graphics is to give the graphic design that would otherwise be static movement and animation, usually without following a narrative. For example, do you want your graph to rise for a little extra visual flair? Motion graphics can do that.

How about making your website logo spin around? A motion graphic can do that. There is a big difference between motion graphics and animation based on whether or not a story is being told. Typically, motion graphics animations are composed of moving shapes, objects, or text.

Motion graphics are much more expensive than static infographics, so why bother?

Visualizing complex ideas through motion graphics is possible. Imagine motion graphics as visual aids. Some pictures are difficult to explain with words or still images. In these cases, motion graphics can provide a clear explanation. Consider how some password fields vibrate or turn red when a wrong password is entered, alerting you that you need to try again.   

Visually appealing motion graphics appeal to a broad audience. However, some businesses often call cartoon animations unprofessional. Well, some companies like to depict their brand through a cartoon-figure animation type. However, motion graphics can utilize that cute and fun style for more mature topics. Your message will be more engaging and entertaining if you use motion graphics.

What is animation?

Motion graphics are a subset of animation. Hence, animated films have a history dating back over a century. We can define the term animation broadly. We call every moving visual animation, whether it is a hand-drawn cartoon, a computer-generated image, an anime, or a motion graphic. It does not imply that one category excludes the other. However, hand-drawn motion graphics are rare.

Video marketing videos differ from motion graphics in terms of their content. Generally, motion graphics involve using abstract objects, text, or other graphic elements in motion. Motion graphics are a form of animation that uses movement to bring a graph, infographic, or web design to life. Contrary to this, animation as an art form emphasizes more on cinematic effects and storytelling.

Imagine that you set graphics in motion to illustrate a point in your video. It is what we call motion graphics. Your video is more likely to be called “animation” if it features a human character going through an emotional journey.

Animated Motion Graphics

Animation motion graphics are all about bringing abstract objects, text, and various graphical elements together into a moving format. They are definitely a treat to the eyes and also a self-defining feature for business these days. You can heighten your brand’s online visibility through animated motion graphics by following the brand persona and making customizations accordingly. There is a lot that you can do to create a relative impact.

However, below we have some 5 brilliant tips to take a kick-start at animated motion graphics. Continue reading!

Script Matters 

It is a common belief that animation motion graphic videos acquire technical skills. Hence you need an outstanding concept and script to depict your creativity right there!

It is only a good script that can cover any loopholes in your animation if there are any. Engaging writing will keep your audience interested until the end. Well, that is what you desire. Your audience needs to stay connected to the message you’re trying to depict. The effort you put in creating an animation requires strong scripting. However, if the script and initial planning are reasonable, you can genuinely get your hands on the best.

Technology

Technology plays a critical role in bringing animation to the next level. However, when the production team uses outdated technology, speed, colors, and lights, the overall look and feel of the animation are not up to mark.  However, when it comes to 3D animation, the more technology you invest in, the better the results you obtain. In addition, you must be familiar with the fact that technology is increasing. Making productive use of tech advancements is a must. Additionally, you can use some tech elements to have a massive impact on the motion animations you are creating. So what is the wait for?

Tools

It is a fact that Animated motion graphics are created on several platforms. Different programs have different tools available. For ease and quality of work, you can also install add-ons according to your niche. You can find free and paid tools. Efficient use of tools improves the productivity of production teams. The story does not end right here, and there is a lot more to it. The internet is overwhelmed with external tools that can help you create impressive animated motion graphic videos.

Realistic

It is crucial to ensure that all elements, characters, and backgrounds look realistic. Audiences are interested in attractive yet realistic-looking content. If you create a cartoon character or a video featuring only products, the things should look as authentic as possible. Take a look at the shadows along with the characters. Or maybe you can create a 3D character that is filled with exciting colors. However, whatever you do, make sure you portray realistic creatives in it.

Moreover, the depth and layering you do will always throw your animated motion graphic videos in the limelight. Think about it!

Application

Production teams can create awesome animated motion graphics videos using applications such as PowToon, Sparkol, Wideo, Moovly, and WhatFix. You can start the animation process in an organized manner with the help of free templates provided by most applications. Moreover, the animated motion graphic video does not just end here. There is a lot you can unfold on the internet regarding this.

Additionally, as a beginner, you can utilize the unpaid tools, but as you progress further, there are multiple options you can choose from. So all the best!

Final thoughts

The digital landscape is making an exception and adapting to new tech advancements every day. It would be best if you had a competitive edge in the markets today. However, the importance of animated motion graphic videos should not be underestimated here. Make sure you have the right approach and ample knowledge to make a massive impact on your target market. All the best!